![]() Make a list of your audience’s interests. ![]() It will also help you save on material and postage, which will offset the cost of the list! This will help your catalogues and postcards go from becoming unwanted junk mail to helpful information. Rather than sending a mailing to everyone within spitting distance of your business, you should use services like this or like this to purchase a mailing list specific to your services and demographics. Remember, retaining existing customers is just as important as generating new leads! A good way to target your direct mails is to send to the same zip codes as your existing customers. This will show you which demographics are already successful for your business. Hopefully you have access to information that shows you the average age, gender, zip code and income of your customers. Start by combing through your previous sales. And instead of picking a demographic or market segment at random, you’ll get much better results if you look at some numbers. The first step is crucial for any marketing strategy: determine your audience. These 13 tips will help you build an effective direct mail campaign and take your marketing to the next level: And if you can deliver timely information to the right people, your direct mail can help them decide how and when to shop. In simpler terms, it’s a marketing method that allows businesses to deliver things like postcards, catalogues, letters and brochures directly into the hand of potential customers.Īnd yes, although people are increasingly looking at their desktops and mobile devices, they are also checking their mail. With the right strategy and process, direct mail campaigns can help you effectively turn leads into sales.ĭirect mailings are pieces of advertising collateral that are delivered to homes through a mailing service. Although digital advertising is taking the marketing world by storm, direct mail is not a lost cause for furniture retailers. Yes, you read that title correctly: Direct Mail Marketing.
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